ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal & professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life & work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:
- Discover, clarify, and align with what the client wants to achieve
- Encourage client self-discovery
- Elicit client-generated solutions and strategies
- Hold the client responsible and accountable
This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.